Terms of Service

By creating an account or using Proova, you agree to these terms. If you are agreeing on behalf of a practice or company, you confirm you have authority to bind it, and "you" means that organisation.

If you do not agree, do not use the service. Our Privacy Policy is incorporated into these terms by reference.

Proova is a hosted before-and-after gallery. You upload case photos, tag them, and embed the resulting gallery on your own website with a single script tag. We host the images, serve the gallery, and provide a dashboard for managing cases.

We provide software. We do not provide medical, legal, or compliance advice, and nothing in the product should be read as such.

You must be at least 18 and able to form a binding contract. You are responsible for the accuracy of your account details, for keeping your password secure, and for all activity under your account.

Tell us promptly at hello@proova.io if you believe your account has been compromised. One account is intended for one practice; do not share credentials across organisations.

Free. Up to 3 cases with 1 published at a time, free indefinitely, no card required. Free galleries display a "Powered by proova" badge.

Pro. $149 per month, or $1,428 per year billed annually. Includes up to 500 cases, patient filtering, the consultation button, badge removal, and priority support. A Business Associate Agreement is not part of any standard plan (see section 7).

Renewal. Subscriptions renew automatically at the end of each billing period at the then-current rate until cancelled. Payments are processed by Stripe; by subscribing you authorise recurring charges to your payment method.

Taxes. Prices exclude any applicable sales tax or VAT, which will be added where required.

Failed payments. If a payment fails and is not resolved, your subscription may lapse and your account will revert to free-plan limits.

Price changes. We may change pricing with at least 30 days' notice to your account email. Changes take effect at your next renewal, and you may cancel before then.

You can cancel at any time from your dashboard. There are no contracts and no cancellation fees.

• Monthly plans. You will not be charged again. Access continues to the end of the period you have already paid for.
• Annual plans. You keep full access through the end of your paid year. We do not provide partial refunds for unused time except where required by law.
• After a subscription ends. Your account reverts to the free plan and your gallery stays live with your free-plan case. Your other cases are retained, not deleted.
• Photo retention. We will not delete photos belonging to a lapsed or cancelled account without at least 60 days' notice to your account email.
• Deleting your account. Requesting deletion in Settings unpublishes your gallery and cancels your subscription immediately, then permanently erases your data after 60 days. Contact us within that window if you need it restored. After it passes, recovery is not possible.

Export anything you need before deleting your account. We do not guarantee the ability to retrieve content after permanent deletion.

You own your content. Photos, case details, and practice information you upload remain yours. We claim no ownership.

Licence to operate the service. You grant us a limited, non-exclusive, worldwide licence to host, store, process, resize, watermark, and transmit your content solely to provide the service to you. It ends when you delete the content or your account.

We do not use your content for anything else. We do not use patient photos for marketing, do not sell them, and do not use them to train machine-learning models.

Publishing is your decision. Every case begins as a private draft. Once you publish, its photos are visible to anyone who can view your gallery, and may be cached by browsers or copied by third parties outside our control.

This section matters more than any other. By uploading and publishing patient photos, you represent and warrant that:

• you have obtained valid, written, and current patient consent to use and publicly display each image for the purpose shown;
• that consent has not been withdrawn, and you will unpublish promptly if it is;
• you have the legal right to upload the content and doing so infringes no one's rights;
• you are complying with HIPAA and any other privacy, medical-advertising, and professional-conduct rules that apply to your practice and jurisdiction; and
• you are not uploading identifying patient details in free-text fields.

We provide consent-tracking features and strip image metadata. Those are safeguards, not a substitute for your own obligations. Determining whether a given image may lawfully be published is your responsibility as the treating practice, and you remain the controller of that content.

No Business Associate Agreement. The service is offered without a Business Associate Agreement, and we do not agree to act as your business associate under HIPAA unless we have signed a separate BAA with you. If you need a BAA for a HIPAA-covered practice, contact us at hello@proova.io.

You agree not to:

• upload content you lack consent or rights to publish;
• upload unlawful, deceptive, or misleading material, including digitally altered results presented as unretouched;
• attempt to access another customer's account or data;
• probe, scan, circumvent, or interfere with the service's security, rate limits, or plan limits, including by modifying data outside the provided interfaces;
• resell or white-label the service without a written agreement;
• scrape or bulk-download galleries you do not own; or
• use the service to build a competing product.

We work to keep Proova available and fast, but we do not offer a contractual uptime guarantee on any plan. The service depends on third-party infrastructure, and maintenance or outages may cause interruptions.

Support is by email at hello@proova.io. Pro customers receive priority handling.

The Proova platform, software, embed script, branding, and documentation are ours and are protected by intellectual property law. These terms grant you a limited, revocable, non-transferable right to use the service — not ownership of it.

Free-plan galleries must retain the "Powered by proova" badge. Removing or obscuring it on a free plan is a breach of these terms.

If you send us feedback or suggestions, we may use them without obligation or compensation.

We may suspend or terminate an account that breaches these terms — in particular the consent and acceptable-use sections — or where we are required to by law. Where circumstances allow, we will give notice and an opportunity to correct the problem first.

We may suspend immediately and without notice where content appears to lack patient consent, is unlawful, or presents a security risk to the service or other customers.

You may terminate at any time by cancelling and deleting your account. Sections that by their nature should survive termination — content ownership, disclaimers, liability, indemnification, and governing law — do survive.

The service is provided "as is" and "as available" without warranties of any kind, whether express, implied, or statutory, including any implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.

We do not warrant that the service will be uninterrupted, error-free, or secure against every threat, or that it will produce any particular business result. Nothing here excludes liability that cannot lawfully be excluded.

To the maximum extent permitted by law, Proova.io will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, lost revenue, lost data, or business interruption, arising out of or relating to the service, whether in contract, tort, or otherwise, even if advised of the possibility.

Our total aggregate liability arising out of or relating to these terms or the service will not exceed the greater of (a) the amounts you paid us in the twelve months before the event giving rise to the claim, or (b) one hundred US dollars.

This allocation of risk is a fundamental basis of the bargain between us and reflects the pricing of the service. Where a BAA is in force, liability for matters within its scope is governed by that agreement.

You will defend, indemnify, and hold harmless Proova.io, its owner, and anyone acting on its behalf from any claim, loss, or expense (including reasonable legal fees) arising from content you upload or publish, your breach of these terms, your breach of the consent and compliance obligations in section 7, or your violation of any law or third-party right.

We are actively developing Proova and may add, change, or remove features. We will not make changes that materially reduce the core functionality of a paid plan during a period you have already paid for, without offering a pro-rated refund.

We may update these terms. The "last updated" date reflects the current version, and for material changes we will notify account holders by email before they take effect. Continued use after that constitutes acceptance.

These terms are governed by the laws of the State of South Carolina, without regard to conflict of law rules. The state and federal courts located in South Carolina have exclusive jurisdiction over any dispute arising out of them, and both parties consent to that venue and to personal jurisdiction there.

These terms, together with the Privacy Policy and any BAA or written order form, are the entire agreement between us. If any provision is held unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver of it. You may not assign these terms without our consent; we may assign them in connection with a merger or sale of assets.

Questions: hello@proova.io.