Resources
Resources for aesthetic practices
Practical guides on patient gallery strategy, HIPAA compliance, and converting website visitors into booked consultations.
What Med Spas Actually Need in a Before/After Gallery (And What Most Get Wrong)
Most gallery tools were built for surgical practices. Here's what to look for if you're running a med spa with a diverse, fast-changing treatment menu.
Before/After Gallery vs Instagram: Where Patients Actually Decide to Book
Instagram drives awareness. Your website drives decisions. Here's why these two channels aren't interchangeable — and how to use both well.
Why Your Plastic Surgery Website Isn't Converting (And What to Fix First)
Most plastic surgery websites look professional but fail to convert visitors into consultations. Here's what's actually causing the drop-off and where to start.
How to Get Patient Consent for Before/After Photos (Without the Risk)
Most aesthetic practices have gaps in their consent process for before/after photos. Here's what proper consent actually requires and how to build a process that protects you.
How to Add a Before/After Gallery to Squarespace (Step-by-Step)
Squarespace doesn't have a native before/after gallery. Here's what plastic surgeons and med spas can do instead — and what actually converts patients into consultations.
How to display before/after photos on your website legally
A plain-English guide to HIPAA, consent, and photo storage for plastic surgeons and med spas — without the legal jargon.
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